Get Up Productions started not as a company helping people with their editing and podcasts, but as a podcast. Once we started to see the support that we needed and were missing out on, we started the company to start to fill those gaps for people. One of the most common questions that we get is: How do I get started? So for our first blog post, we’re going to give you the same answers that we’d give a client!
The first step is to get your basics. You’ll need: a Logo, a Name, and (the most skipped step) a Goal, which will include things like your target audience, topics, and maybe even some KPIs (basically stats goals).
A podcast logo should be between 1,400 x 1,400 pixels and 3,000 x 3,000 pixels. We always recommend going 3,000 x 3,000 px and having a vector file (adobe illustrator .ai file or a PDF) because this will give you a higher quality logo that can be used for print and other projects in the future. You never want to expand the size of a logo for a project.
Your podcast name should appeal to your target audience. When we start to work with new creators, we often will spend the most time with them trying to identify what we call their Avatar Audience. This takes the concept of target demographic to a much more detailed level and will help your show to make important decisions in the future. Here are some questions that you can ask to get started to discover your Avatar Audience:
– What is the specific age group?
– What do they do for work?
– When do they listen to podcasts?
– What is their biggest problem or concern?
– What is important to them?
– What are their goals and values?
Finally, setting podcast goals is so important for you to understand success as you grow. Are you looking for exposure for yourself or your brand? Are you looking to get sponsored? What about growing your personal network? These are all goals that a podcast can help you accomplish, and notating these can help you to hold yourself accountable and to know when you’re doing the right things!
At the end of the day, the hardest part, and most important part of starting a podcast is sitting down and recording an episode. Your first episode may or may not be what you’re looking for – ours wasn’t, in fact, we didn’t even publish it!! – but there’s no way to settle into your groove and your pace except actually “doing the damn thing.” So don’t overthink. The sooner you get started, the sooner you’ll settle in and start reaching your goals!